WEP 3.0: THE NEW WAY TO DISPLAY
WEP 3.0 is a display that hosts the potentials of the internet and that combines the right contents with each of its panels.
The system is about the association of a specific code (microchip) with each product/ panel. Once the display is assembled a reader will read the microchip when each panel is pulled out and will send the address of the website associated with it to the system.
The system will record all the information correlated to the customer’s actions (date, place, reading time, correlated events): the company can consult and analyse the data and statistics at any time.
1. BY PULLING OUT EACH PANEL
YOU CAN SEE THE LINKED WEBSITE.
2. BY USING THE TOUCH SCREEN YOU CAN HAVE A LOOK AT THE INFORMATION OF THE PRODUCT.
3. BY BROWSING GOOGLE ANALYTICS YOU CAN MONITOR THE PERFORMANCE OF THE DISPLAY.
Thanks to the use of the Internet, you can rely on an enormous variety of incentives that the user is encouraged to examine further, self-sufficiently and handily, by browsing and scrolling the various contents:
- PICTURES
- VIDEO CLIPS
- ANIMATED RENDERINGS
- COLOUR VARIANTS
- TECHNICAL DATA SHEETS, USE AND MAINTENANCE RECOMMENDATIONS
- ADVERTISING CAMPAIGNS
- REFERENCES, ETC…
THE RIGHT PIECE OF
INFORMATION
IN THE RIGHT PLACE
Thanks to its online connection, the display is able to visualise web pages and contents, which may be differentiated per geographic areas, specific markets or types of customers.
Special offers and promotions, dedicated events, technical data and logistics related to the product (availability, delivery times) are transmitted where and when necessary.
Specific information split-up per audience, offering differentiated contents for tile layers, building companies, designers and private owners.
REAL
MARKET
REPORTS
The display provides data on the visualization statistics of each panel and on the how and when they have been consulted (duration and interaction).
These numbers, cross-checked with sales reports, offer the producer a valuable tool to analyse and assess markets and products. The sales or marketing area can test and verify the trends on certain geographic samples.
MANAGING
THE CONTENTS:
THE SOFTWARE PROGRAM
VEP 87 has developed a special software program that allows customers to manage their WEP 3.0.
The system guarantees total privacy and safeguard of the data input, thanks to a protected and reserved access system for each customer. It also offers the possibility to monitor all the traffic data related to each page.
The interface is straightforward and very user friendly to be able to enter all sorts of contents and to interact with the company website.
WEP 3.0 adds a technological heart to the normal functions of VEP 87 display units:
HARDWARE
Is a modern computerwith 42” full HD touch screen monitor.
SOFTWARE
Program deeloped exlusively for VEP 87 makes the contents incredibily simple to manage and update.
SUPPLEMENTARY FUNCTIONS
Possible supplementary functions can be implemented according to specific needs: assistence, video conferencing, conversation online, webcam, microphone, speaker phone.
The system is based on the association of a specific code (microchip) with each product/ panel. The company can decide the association, for example, chip A/ product A, thanks to the software system supplied and can decide the specific web pages to be associated with each microchip.
The company will then associate them materially by physically putting the chips chosen on the panel. Once the display is assembled, a reader will read the microchip when each panel opens and will send the address of the webpage associated with it to the system, which will be immediately displayed to the customer.
The system will record all the information correlated to the customer’s actions (date, place, reading time, correlated events): the company can consult and analyse the data and statistics at any time.